There’s never been more competition than there is now in the marketing realm. Businesses varying in size are integrating an array of strategies intended to help them stand out in the ocean of similar businesses offering similar services to clients.
While many businesses are looking to advanced technical solutions
to get the upper-hand over their competition, some businesses are
simply incorporating increasingly popular marketing methods such as
reputation marketing to attract prospective clients.
What is Reputation Marketing?
Reputation marketing refers to the building of a five-star reputation, and
then marketing it to get more conversions and customers.
For example:
● Testimonials
● Online ratings
● Online reviews
● Community awards
● Social media comments
What are the Main Components of Reputation Marketing?
● Marketing your reputation
● Improving your reputation
Why is Reputation Marketing Important?
Consumers are much more knowledgeable than they were just a year ago. Instead of making impulsive purchases, consumers are putting energy into researching products or services to help guide their buying
decisions.
This research process entails reading customer reviews and social
media comments, as well as viewing customer testimonials, which
helps them determine if your brand is trustworthy.
Statistics
● 90% of consumers say positive reviews impact their purchasing
decisions.
● 88% of consumers use the internet to research goods and services
before making a purchase.
● 84% of consumers trust online reviews as much as recommendations from friends and family.
The world is changing. Consumers can see the machine behind the
curtain and desperately crave something genuine to connect to. Using
your reputation to market and connect with potential customers can
increase conversion rates and revenue by acquiring new customers
more efficiently and reinforcing bonds with existing customers.
To learn more about reputation marketing and the impact it’s already
having on your business, contact us today!
While many businesses are looking to advanced technical solutions
to get the upper-hand over their competition, some businesses are
simply incorporating increasingly popular marketing methods such as
reputation marketing to attract prospective clients.
What is Reputation Marketing?
Reputation marketing refers to the building of a five-star reputation, and
then marketing it to get more conversions and customers.
For example:
● Testimonials
● Online ratings
● Online reviews
● Community awards
● Social media comments
What are the Main Components of Reputation Marketing?
● Marketing your reputation
● Improving your reputation
Why is Reputation Marketing Important?
Consumers are much more knowledgeable than they were just a year ago. Instead of making impulsive purchases, consumers are putting energy into researching products or services to help guide their buying
decisions.
This research process entails reading customer reviews and social
media comments, as well as viewing customer testimonials, which
helps them determine if your brand is trustworthy.
Statistics
● 90% of consumers say positive reviews impact their purchasing
decisions.
● 88% of consumers use the internet to research goods and services
before making a purchase.
● 84% of consumers trust online reviews as much as recommendations from friends and family.
The world is changing. Consumers can see the machine behind the
curtain and desperately crave something genuine to connect to. Using
your reputation to market and connect with potential customers can
increase conversion rates and revenue by acquiring new customers
more efficiently and reinforcing bonds with existing customers.
To learn more about reputation marketing and the impact it’s already
having on your business, contact us today!
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